War Bonds

http://library.duke.edu/digitalcollections/media/jpg/adaccess/med/W0106.jpg

Magazine Advertisement

-The intended audience of this message is the American public, but more specifically I would say middle and lower class women, who were working at this point in time to support the American war effort. The pathos appeal will also generally effect women more than men.
-The pathos appeal is very powerful, represented by the young child crying. The image of the father's old clothing also presents a powerful and effective pathos message, since some women lost their husbands during war time.
-This message uses the holiday of Christmas to get people to buy war bonds, therefore utilizing popular culture.

Comprehensive Analysis

-War bonds
-WWII America (39-45)
-Used soft sell advertising to get war bonds
-This would be important for someone in that time period because WWII was a pretty big deal, and affected the lives of everyday Americans and the global political spectrum.
-While the baby is white, I believe that all Americans would still be inclined to give into war bonds; I'm pretty sure that the government would not put a black child on the advertisement because it would not appeal to white American and governmental culture in pre civil rights America. In contrast to today, that situation would be much more easily accepted.

Magnavox Print Ad 1952

http://library.duke.edu/digitalcollections/media/jpg/adaccess/med/TV0173.jpg

Print/Magazine Advertisement

Critical Analysis of Advertising Message:
     -The intended audience of this ad were middle class white nuclear families. You can see this because of the white woman in the advertisement, and the casual living room setting.
     -The illustration of the pretty woman on the screen helps make this advertisement more appealing to males, making it an effective form of persuasion.
     -The repetition in "Better sight...better sound...better buy" helps persuade the reader because the tagline is short, catchy, and effective.
     -This ad utilizes popular culture because at this time the television was the primary medium for entertainment in the family household. The woman on the screen seems to be somewhat of a celebrity figure, so that effects popular culture.


Comprehensive Analysis:
     -Selling Magnavox televisions
     -Post-War America
     -Soft-sell advertising with a focus on dynamic obsolescence
     -The television was becoming a standard in many households across America, so a television ad would seem fitting for this time period
     -The woman on the television appears to be of the upper class and white, showing a white dominance over popular culture. The ad is also appealing to white men because of the white female being the standard of beauty as demonstrated by this ad.

"Why Women Fly" United Airlines 1944

http://library.duke.edu/digitalcollections/media/jpg/adaccess/med/T2139.jpg

Documentation of Advertising Message:
Magazine

Critical Analysis of Advertising Message:
-The intended audience of this message is married women, presumably in their 20's-40's, based on the appearance and age of the woman in the picture. Also based off the picture and the cursive headline I would assume that this is intended for women in the middle and upper classes of society. The ad also makes note towards the bottom of the ad about their husbands having white-collar jobs, further justifying my argument.
-Elements for Persuasion:
     -The advertisers are using a soft-sell approach with the word choice of "Pleasure", showing that the passenger will have a pleasurable experience (positive)
     -The appeal to women throughout the ad definitely helps sell the ad to women–it makes the consumer feel important (positive)
     -There is a lot of reading, and the text is not as appealing as the heading and the picture of the woman (negative)
-The message influences popular culture because it supports the idea that the man is the head of the household, which was (and somewhat today) a prominent idea in American culture, with them saying "your man" and such. There is also a sense of patriotism within this ad, as it mentions the war towards the end, which is referencing World War II.

-Theme:
     -Selling airfare
     -Time Period: WWII America (1944)
     -Advertising Method: Soft-Sell (Tabloid Technique)
     -This ad is important to someone in this time period because airfare was becoming more commercialized, and still a more new and cool way of transportation, and this ad answers that.
-Reflection of Culture:
     -This ad, while advertised to women, still provides gender roles typical of mid-century America. It is still the man that would have to buy the ticket, and the idea of the woman being the center of the article could also be seen as appealing to a man reading the ad; this definitely shows a male-dominated culture.