http://library.duke.edu/digitalcollections/media/jpg/adaccess/med/T2139.jpg
Documentation of Advertising Message:
Magazine
Critical Analysis of Advertising Message:
-The intended audience of this message is married women, presumably in their 20's-40's, based on the appearance and age of the woman in the picture. Also based off the picture and the cursive headline I would assume that this is intended for women in the middle and upper classes of society. The ad also makes note towards the bottom of the ad about their husbands having white-collar jobs, further justifying my argument.
-Elements for Persuasion:
-The advertisers are using a soft-sell approach with the word choice of "Pleasure", showing that the passenger will have a pleasurable experience (positive)
-The appeal to women throughout the ad definitely helps sell the ad to women–it makes the consumer feel important (positive)
-There is a lot of reading, and the text is not as appealing as the heading and the picture of the woman (negative)
-The message influences popular culture because it supports the idea that the man is the head of the household, which was (and somewhat today) a prominent idea in American culture, with them saying "your man" and such. There is also a sense of patriotism within this ad, as it mentions the war towards the end, which is referencing World War II.
-Theme:
-Selling airfare
-Time Period: WWII America (1944)
-Advertising Method: Soft-Sell (Tabloid Technique)
-This ad is important to someone in this time period because airfare was becoming more commercialized, and still a more new and cool way of transportation, and this ad answers that.
-Reflection of Culture:
-This ad, while advertised to women, still provides gender roles typical of mid-century America. It is still the man that would have to buy the ticket, and the idea of the woman being the center of the article could also be seen as appealing to a man reading the ad; this definitely shows a male-dominated culture.
Documentation of Advertising Message:
Magazine
Critical Analysis of Advertising Message:
-The intended audience of this message is married women, presumably in their 20's-40's, based on the appearance and age of the woman in the picture. Also based off the picture and the cursive headline I would assume that this is intended for women in the middle and upper classes of society. The ad also makes note towards the bottom of the ad about their husbands having white-collar jobs, further justifying my argument.
-Elements for Persuasion:
-The advertisers are using a soft-sell approach with the word choice of "Pleasure", showing that the passenger will have a pleasurable experience (positive)
-The appeal to women throughout the ad definitely helps sell the ad to women–it makes the consumer feel important (positive)
-There is a lot of reading, and the text is not as appealing as the heading and the picture of the woman (negative)
-The message influences popular culture because it supports the idea that the man is the head of the household, which was (and somewhat today) a prominent idea in American culture, with them saying "your man" and such. There is also a sense of patriotism within this ad, as it mentions the war towards the end, which is referencing World War II.
-Theme:
-Selling airfare
-Time Period: WWII America (1944)
-Advertising Method: Soft-Sell (Tabloid Technique)
-This ad is important to someone in this time period because airfare was becoming more commercialized, and still a more new and cool way of transportation, and this ad answers that.
-Reflection of Culture:
-This ad, while advertised to women, still provides gender roles typical of mid-century America. It is still the man that would have to buy the ticket, and the idea of the woman being the center of the article could also be seen as appealing to a man reading the ad; this definitely shows a male-dominated culture.
No comments:
Post a Comment