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Magazine Advertisement
-The intended audience of this message is the American public, but more specifically I would say middle and lower class women, who were working at this point in time to support the American war effort. The pathos appeal will also generally effect women more than men.
-The pathos appeal is very powerful, represented by the young child crying. The image of the father's old clothing also presents a powerful and effective pathos message, since some women lost their husbands during war time.
-This message uses the holiday of Christmas to get people to buy war bonds, therefore utilizing popular culture.
Comprehensive Analysis
-War bonds
-WWII America (39-45)
-Used soft sell advertising to get war bonds
-This would be important for someone in that time period because WWII was a pretty big deal, and affected the lives of everyday Americans and the global political spectrum.
-While the baby is white, I believe that all Americans would still be inclined to give into war bonds; I'm pretty sure that the government would not put a black child on the advertisement because it would not appeal to white American and governmental culture in pre civil rights America. In contrast to today, that situation would be much more easily accepted.
Magazine Advertisement
-The intended audience of this message is the American public, but more specifically I would say middle and lower class women, who were working at this point in time to support the American war effort. The pathos appeal will also generally effect women more than men.
-The pathos appeal is very powerful, represented by the young child crying. The image of the father's old clothing also presents a powerful and effective pathos message, since some women lost their husbands during war time.
-This message uses the holiday of Christmas to get people to buy war bonds, therefore utilizing popular culture.
Comprehensive Analysis
-War bonds
-WWII America (39-45)
-Used soft sell advertising to get war bonds
-This would be important for someone in that time period because WWII was a pretty big deal, and affected the lives of everyday Americans and the global political spectrum.
-While the baby is white, I believe that all Americans would still be inclined to give into war bonds; I'm pretty sure that the government would not put a black child on the advertisement because it would not appeal to white American and governmental culture in pre civil rights America. In contrast to today, that situation would be much more easily accepted.
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