http://library.duke.edu/digitalcollections/adaccess_BH1218/
-Magazine Advertisement
Critical Analysis of Advertising Message:
-The intended audience for this ad is definitely women, no doubt, because of how it is attacking their idea of beauty and making them feel insecure without their product. Also the fact that it was published in Ladies Home Journal adds to that claim.
-This ad is generally effective in terms of persuasion. The problem-solution technique is executed well here–since you can't find a man, we can give you Palmolive, which will make you feel attractive to men. The image of the beautiful women shows woman an unrealistic expectation of how they will hopefully look like after using this product, which is very effective. I'm not quite sure how the Egyptian images at the bottom-left really help in terms of persuasion though.
-Since women in the 1920's were still stressed to marry at a young age, this ad is preying on the fears that those women would not be able to find a suitable man by that time, therefore playing off early twentieth century American culture.
Comprehensive Analysis:
-Palmolive Soap
-The Roaring Twenties
-Tabloid advertisement with a soft-approach to the product, and using a problem-solution technique
-This would be important to someone of that time period because not even half a century earlier, advertisers began to stress the importance of hygiene, and how proper hygiene would lead to a happier life. So by this time, hygiene has been employed very strongly within American culture, therefore making this ad rather relevant.
-I don't see any strong racial or ethnic biases within the product, except for the picture being a white woman instead of a black woman, which is important, but like most ads of this time, is an accepted reality. Bottom-line: the white woman is beautiful.
-Magazine Advertisement
Critical Analysis of Advertising Message:
-The intended audience for this ad is definitely women, no doubt, because of how it is attacking their idea of beauty and making them feel insecure without their product. Also the fact that it was published in Ladies Home Journal adds to that claim.
-This ad is generally effective in terms of persuasion. The problem-solution technique is executed well here–since you can't find a man, we can give you Palmolive, which will make you feel attractive to men. The image of the beautiful women shows woman an unrealistic expectation of how they will hopefully look like after using this product, which is very effective. I'm not quite sure how the Egyptian images at the bottom-left really help in terms of persuasion though.
-Since women in the 1920's were still stressed to marry at a young age, this ad is preying on the fears that those women would not be able to find a suitable man by that time, therefore playing off early twentieth century American culture.
Comprehensive Analysis:
-Palmolive Soap
-The Roaring Twenties
-Tabloid advertisement with a soft-approach to the product, and using a problem-solution technique
-This would be important to someone of that time period because not even half a century earlier, advertisers began to stress the importance of hygiene, and how proper hygiene would lead to a happier life. So by this time, hygiene has been employed very strongly within American culture, therefore making this ad rather relevant.
-I don't see any strong racial or ethnic biases within the product, except for the picture being a white woman instead of a black woman, which is important, but like most ads of this time, is an accepted reality. Bottom-line: the white woman is beautiful.
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