http://library.duke.edu/digitalcollections/media/jpg/adaccess/med/TV0173.jpg
Print/Magazine Advertisement
Critical Analysis of Advertising Message:
-The intended audience of this ad were middle class white nuclear families. You can see this because of the white woman in the advertisement, and the casual living room setting.
-The illustration of the pretty woman on the screen helps make this advertisement more appealing to males, making it an effective form of persuasion.
-The repetition in "Better sight...better sound...better buy" helps persuade the reader because the tagline is short, catchy, and effective.
-This ad utilizes popular culture because at this time the television was the primary medium for entertainment in the family household. The woman on the screen seems to be somewhat of a celebrity figure, so that effects popular culture.
Comprehensive Analysis:
-Selling Magnavox televisions
-Post-War America
-Soft-sell advertising with a focus on dynamic obsolescence
-The television was becoming a standard in many households across America, so a television ad would seem fitting for this time period
-The woman on the television appears to be of the upper class and white, showing a white dominance over popular culture. The ad is also appealing to white men because of the white female being the standard of beauty as demonstrated by this ad.
Print/Magazine Advertisement
Critical Analysis of Advertising Message:
-The intended audience of this ad were middle class white nuclear families. You can see this because of the white woman in the advertisement, and the casual living room setting.
-The illustration of the pretty woman on the screen helps make this advertisement more appealing to males, making it an effective form of persuasion.
-The repetition in "Better sight...better sound...better buy" helps persuade the reader because the tagline is short, catchy, and effective.
-This ad utilizes popular culture because at this time the television was the primary medium for entertainment in the family household. The woman on the screen seems to be somewhat of a celebrity figure, so that effects popular culture.
Comprehensive Analysis:
-Selling Magnavox televisions
-Post-War America
-Soft-sell advertising with a focus on dynamic obsolescence
-The television was becoming a standard in many households across America, so a television ad would seem fitting for this time period
-The woman on the television appears to be of the upper class and white, showing a white dominance over popular culture. The ad is also appealing to white men because of the white female being the standard of beauty as demonstrated by this ad.
No comments:
Post a Comment