http://library.duke.edu/digitalcollections/adaccess_R0859/
Magazine Ad
Critical Analysis of Advertising Message:
-This ad is designed for middle class men and women in their 20's and early 30's based of of the pictures in the advertisement, and publication the advertisement was in, Life magazine. The ad shows a young couple on a picnic date, which makes me imagine that a person looking at the ad would be appealed to the product if they were around that age group.
-The fact that the ad is a colored ad make it appealing. There are different colors in every picture which really make it catch the eye, making the advertisement more persuasive to the audience. Another really cool element that makes this ad persuasive is that it combines hard-selling with soft-selling. The writers write about the actual product's power and settings, but through the use of illustrations present a pre-emptive claim to how much enjoyment people will get out of it.
-I believe, since the ad was made in 1952, that this ad is playing off the idea of the young suburban white couple that we talked about in class. It seems as though the woman is waking up in a rather appealing bedroom, and that the young couple to the right are well-dressed, which is what we would imagine that time to be like.
Comprehensive Analysis:
-Multiple Radios
-Post-WWII America (1952)
-Tabloid advertisement with a soft and hard sell approach
-Radios were generally a household item, but in a time when televisions were taking over as the prime source of media and entertainment in the household, the idea of a portable radio was a necessary evolution to help keep the radio afloat. Also, I'm sure that beyond that, the consumer was just as surprised you could take a radio with them anywhere as we were when we found out we could search the entire Internet in our pockets.
-Definitely showcases an "ideal" American family, white and beautiful (according to the time period), which ethnically can offend people of other ethnicities. Definitely a bias towards white people.
Magazine Ad
Critical Analysis of Advertising Message:
-This ad is designed for middle class men and women in their 20's and early 30's based of of the pictures in the advertisement, and publication the advertisement was in, Life magazine. The ad shows a young couple on a picnic date, which makes me imagine that a person looking at the ad would be appealed to the product if they were around that age group.
-The fact that the ad is a colored ad make it appealing. There are different colors in every picture which really make it catch the eye, making the advertisement more persuasive to the audience. Another really cool element that makes this ad persuasive is that it combines hard-selling with soft-selling. The writers write about the actual product's power and settings, but through the use of illustrations present a pre-emptive claim to how much enjoyment people will get out of it.
-I believe, since the ad was made in 1952, that this ad is playing off the idea of the young suburban white couple that we talked about in class. It seems as though the woman is waking up in a rather appealing bedroom, and that the young couple to the right are well-dressed, which is what we would imagine that time to be like.
Comprehensive Analysis:
-Multiple Radios
-Post-WWII America (1952)
-Tabloid advertisement with a soft and hard sell approach
-Radios were generally a household item, but in a time when televisions were taking over as the prime source of media and entertainment in the household, the idea of a portable radio was a necessary evolution to help keep the radio afloat. Also, I'm sure that beyond that, the consumer was just as surprised you could take a radio with them anywhere as we were when we found out we could search the entire Internet in our pockets.
-Definitely showcases an "ideal" American family, white and beautiful (according to the time period), which ethnically can offend people of other ethnicities. Definitely a bias towards white people.
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