http://library.duke.edu/digitalcollections/adaccess_W0285/
Magazine Ad
Critical Analysis of Advertising Message:
-I believe that the intended audience of this message were males that did not go overseas to fight during WWII between the ages of 20-40. The reason I believe this is because I would associate car buying at that time period to be mainly a man market for relatively young men. I would also not hesitate to throw in married women between those same ages into the mix because one of the messages is to buy war bonds, which would help their husbands overseas directly.
-This ad is very effective because it is an American grown company promoting an American war through the sale of war bonds. The idea would be that if you support war bonds, you support Chevrolet, who was given awards because of their efforts in helping during WWII. Also it is very patriotic, and since nationalism was at a high, this would definitely make this ad very persuasive.
-This message utilizes the current foreign policy of the United States, in that we were at war. It is using the idea of us being at war to promote the company through association to the war's efforts. Even though they aren't selling any cars directly with this ad, they are selling their brand, which I think is more important.
Comprehensive Analysis:
-Their brand and war bonds
-WWII America (1943)
-Direct association method of advertising
-Chevrolet is an American company that supported American forces in WWII.
-I cannot find any racial or ethnic biases within this ad. I feel that it is very impartial because all it is really supporting is patriotism and nationalism.
Magazine Ad
Critical Analysis of Advertising Message:
-I believe that the intended audience of this message were males that did not go overseas to fight during WWII between the ages of 20-40. The reason I believe this is because I would associate car buying at that time period to be mainly a man market for relatively young men. I would also not hesitate to throw in married women between those same ages into the mix because one of the messages is to buy war bonds, which would help their husbands overseas directly.
-This ad is very effective because it is an American grown company promoting an American war through the sale of war bonds. The idea would be that if you support war bonds, you support Chevrolet, who was given awards because of their efforts in helping during WWII. Also it is very patriotic, and since nationalism was at a high, this would definitely make this ad very persuasive.
-This message utilizes the current foreign policy of the United States, in that we were at war. It is using the idea of us being at war to promote the company through association to the war's efforts. Even though they aren't selling any cars directly with this ad, they are selling their brand, which I think is more important.
Comprehensive Analysis:
-Their brand and war bonds
-WWII America (1943)
-Direct association method of advertising
-Chevrolet is an American company that supported American forces in WWII.
-I cannot find any racial or ethnic biases within this ad. I feel that it is very impartial because all it is really supporting is patriotism and nationalism.
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