http://library.duke.edu/digitalcollections/media/jpg/adaccess/med/BH0016.jpg
Newspaper Advertisement
Critical Analysis of Advertising Message:
-The intended audience of this ad is definitely women in their late teens and up to their 40's I would guess. I would assume that in that time period, women older than tat didn't particularly care about their "hygiene" in female regions.
-The headline "Women Lose" is very effective in just persuading women to read the article because they probably think that they are being scrutinized initially, so they want to read about it. The Impressionistic Copy about how the women will feel and look after using the Kotex product is very prominent.
-We were talking in class about how advertisers around the turn of the century began to have a problem-solution advertising strategy surrounding hygiene, especially in women. This ad definitely uses the consumer culture surrounding women to make a pre-emptive claim that women not only need it, but will feel better after using Kotex.
Comprehensive Analysis:
-Kotex pads
-The Roaring Twenties
-Soft-sell, pre-emptive claim
-Since advertisers stressed the importance of hygiene with women, it would be very important to women in that time period.
-I do not see any stereotypes within the ad. If there was a picture of a white woman, I would definitely say that there is some type of bias towards that ethnicity, but there is no such picture. Also, there is no racial bias or stereotyping within the text that I can read. It really seems like everything is pretty unbiased, assuming you have a few cents to purchase the pads.
Newspaper Advertisement
Critical Analysis of Advertising Message:
-The intended audience of this ad is definitely women in their late teens and up to their 40's I would guess. I would assume that in that time period, women older than tat didn't particularly care about their "hygiene" in female regions.
-The headline "Women Lose" is very effective in just persuading women to read the article because they probably think that they are being scrutinized initially, so they want to read about it. The Impressionistic Copy about how the women will feel and look after using the Kotex product is very prominent.
-We were talking in class about how advertisers around the turn of the century began to have a problem-solution advertising strategy surrounding hygiene, especially in women. This ad definitely uses the consumer culture surrounding women to make a pre-emptive claim that women not only need it, but will feel better after using Kotex.
Comprehensive Analysis:
-Kotex pads
-The Roaring Twenties
-Soft-sell, pre-emptive claim
-Since advertisers stressed the importance of hygiene with women, it would be very important to women in that time period.
-I do not see any stereotypes within the ad. If there was a picture of a white woman, I would definitely say that there is some type of bias towards that ethnicity, but there is no such picture. Also, there is no racial bias or stereotyping within the text that I can read. It really seems like everything is pretty unbiased, assuming you have a few cents to purchase the pads.
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