http://library.duke.edu/digitalcollections/adaccess_TV0600/
Magazine Ad
Critical Analysis Of Advertising Message
-The intended audience of this message was males between the ages of 25-40. The reason I believe that is because it is advertising through the means of baseball, more specifically the World Series, and I think that would be the ages for the most interested males to see it.
-The fact that GE is using baseball to promote their message is very powerful. I could be wrong, but I imagine that baseball was probably one of the biggest sports in that time, and so the idea that you could watch the World Series from your house was a pretty nice feature for the 1950's. I would think it is a akin to watching the Super Bowl on a nice, big LED screen today. What I think would make this an ineffective advertisement would be that there is no real hard-selling going on here, and I'd imagine that the television market was pretty competitive, so maybe not going on just a soft-sell approach would have been nice.
-This message utilizes popular culture by having baseball be the primary mover for why you would purchase the television. Again, baseball was pretty huge back then, making this a smart move by GE.
Comprehensive Analysis:
-Televisions
-Post-War America (1951)
-Soft-sell through use of illustrations
-Televisions were a huge medium for media, and still continue to be. We were talking about how in class, everyone pretty much had a television at around this time. So therefore this is a very important cultural product.
-Besides the fact that the drawings are of white males, I really do not see any racial biases. To my understanding, baseball was enjoyed my many cultures in America, so it doesn't seem to me that GE is promoting any stereotypes or racial biases.
Magazine Ad
Critical Analysis Of Advertising Message
-The intended audience of this message was males between the ages of 25-40. The reason I believe that is because it is advertising through the means of baseball, more specifically the World Series, and I think that would be the ages for the most interested males to see it.
-The fact that GE is using baseball to promote their message is very powerful. I could be wrong, but I imagine that baseball was probably one of the biggest sports in that time, and so the idea that you could watch the World Series from your house was a pretty nice feature for the 1950's. I would think it is a akin to watching the Super Bowl on a nice, big LED screen today. What I think would make this an ineffective advertisement would be that there is no real hard-selling going on here, and I'd imagine that the television market was pretty competitive, so maybe not going on just a soft-sell approach would have been nice.
-This message utilizes popular culture by having baseball be the primary mover for why you would purchase the television. Again, baseball was pretty huge back then, making this a smart move by GE.
Comprehensive Analysis:
-Televisions
-Post-War America (1951)
-Soft-sell through use of illustrations
-Televisions were a huge medium for media, and still continue to be. We were talking about how in class, everyone pretty much had a television at around this time. So therefore this is a very important cultural product.
-Besides the fact that the drawings are of white males, I really do not see any racial biases. To my understanding, baseball was enjoyed my many cultures in America, so it doesn't seem to me that GE is promoting any stereotypes or racial biases.
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