http://library.duke.edu/digitalcollections/adaccess_T2485/
Magazine Advertisement
Critical Analysis of Advertising Message:
-The intended audience of this ad are white males between the ages of 30-55 in the upper-class as referenced by the age of the men in the advertisement. The ad is not marketing to other racial groups in the ad, it seems as though the ad shows other racial groups as subservient to white males.
-The idea of being comfortable makes the ad very persuasive–not only are the customers looking comfortable, but the word is also referenced in the tag line for Pullman. This ad is not very persuasive towards other ethnic groups, such as blacks, who are seen as being in a lower class than the customer.
-The photojournalistic technique of making the black man's face in the center of the ad is reminiscent of previous racist ads such as "Sambo" characters. This may have been intentional and used mainly in the South due to racial tensions.
Comprehensive Analysis:
-The Pullman Experience
-1945, probably just post-WWII
-Photojournalism and pre-emptive claim (claiming you will be comfortable)
-Trains were still (I believe) the primary fast mode of travel in 1945, as planes have not been as commercialized as they will have been in ten years or so, therefore making this relevant to a more money popular culture–they were definitely competing for comfort between railroad experiences.
-I definitely feel like there is a "Sambo"-ish stereotype with the back man in the ad, and also there pictures showing black men as servants to the older white males seems rather racist in my opinion. This also promotes the idea that white males have more money and prestige than the black male throughout this ad .
Magazine Advertisement
Critical Analysis of Advertising Message:
-The intended audience of this ad are white males between the ages of 30-55 in the upper-class as referenced by the age of the men in the advertisement. The ad is not marketing to other racial groups in the ad, it seems as though the ad shows other racial groups as subservient to white males.
-The idea of being comfortable makes the ad very persuasive–not only are the customers looking comfortable, but the word is also referenced in the tag line for Pullman. This ad is not very persuasive towards other ethnic groups, such as blacks, who are seen as being in a lower class than the customer.
-The photojournalistic technique of making the black man's face in the center of the ad is reminiscent of previous racist ads such as "Sambo" characters. This may have been intentional and used mainly in the South due to racial tensions.
Comprehensive Analysis:
-The Pullman Experience
-1945, probably just post-WWII
-Photojournalism and pre-emptive claim (claiming you will be comfortable)
-Trains were still (I believe) the primary fast mode of travel in 1945, as planes have not been as commercialized as they will have been in ten years or so, therefore making this relevant to a more money popular culture–they were definitely competing for comfort between railroad experiences.
-I definitely feel like there is a "Sambo"-ish stereotype with the back man in the ad, and also there pictures showing black men as servants to the older white males seems rather racist in my opinion. This also promotes the idea that white males have more money and prestige than the black male throughout this ad .
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